We created this brand to help everyone find their shade! Being dark brown myself I often found it difficult to find a lip shade that complimented me therefore, I created this makeup line for everyone from the fairest to the darkest of skin shades. We live in a multi-ethnic society so why should makeup be colour-centric? We want everyone to feel beautiful and secure within themselves.

Our core values are inclusion, commitment, honesty and dedication. 

Our lip gloss has SPF built in to protect the lips from sun damage as well as being highly pigmented and waterproof. High shine for a long time for juicy, beautiful lips!